CVS promotes store brands through back-to-school promotion

Retailer also is a corporate sponsor of the Back2School cause with Boys & Girls Clubs of America.
Dan Ochwat
Executive Editor
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CVS Health has introduced back-to-school deals as shoppers begin stocking up for a return to in-person school for most students. CVS is including its store brand items in the sale, and is joining other retailers in partnering with the Boys & Girls Clubs of America, donating supplies and having employees volunteer at the clubs.

As part of its larger back-to-school promotion period, CVS Health has spotlighted three owned brand deals included in a store-wide promotion that gives ExtraCare Rewards loyalty members $10 back after spending $40 on qualifying back-to-school products. The store brand items included are Caliber 1 Subject Premium Notebooks, priced at $5.99; Gold Emblem Classic Trail Mix bags, priced at $3.69; and 70-count bottles of CVS Health Children’s Multivitamin Gummy Dinos, priced at $6.79.

The retailer recently reported very strong front-of-store sales, driven in part by a huge launch of more than 150 store brand items during the quarter. The company’s Gold Emblem coffee program also earned notoriety from Fair Trade USA, spotlighting it as the first drug chain to carry 100% Fair Trade Certified coffees through its store brands.

Additionally, CVS Health joined the Boys & Girls Clubs of America’s 2021 Back2School cause campaign. As a corporate partner, the retailer supports youth involved with the organization by donating school supplies, engaging with the public to participate with Boys & Girls Clubs of America and encouraging employees to volunteer.

CVS joins other retailers such as Family Dollar, who is running a donation program at registers through Sept. 6, and Michaels stores, who are encouraging shoppers with purchasing supply-filled boxes for kids at the clubs. 

CVS is hosting a back-to-school cause marketing campaign through August 28, online and at CVS locations nationwide, donating $1 for every purchase of select P&G brands including Crest, Oral B, Old Spice, Secret, Olay, Always, Tampax, Gillette, Venus, Head & Shoulders, and Pantene to Boys & Girls Clubs, up to $300,000 to help kids in need go back to school with confidence.

Other retailers partnering with the Boys & Girls Clubs of America campaign include Shoe Carnival, Ross Stores, Kids Foot Locker and several more.