a bedroom with a stuffed animal

A visit to Bed Bath & Beyond’s flagship store

Store Brands in the Wild shares how the retailer’s owned brands take center stage.
Dan Ochwat
Executive Editor
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At the end of last month, Bed Bath & Beyond re-opened a re-modeled, stunning flagship store in the Chelsea neighborhood of New York. The retailer announced a ribbon-cutting ceremony and shared a brief look at the location, which showed a new focus around its owned brands strategy.

Store Brands in the Wild headed to the store and found the owned brands play a central role in each department throughout the location. The newly launched store brands received bold featurettes and room sets with beautiful graphics around the logos and branding on full display. Additionally supporting the large owned brand callouts in each section from kitchen to bath to bedding, the private brands received merchandising endcaps and supporting signage.

Having been to the previous store, the newly remodeled store presented a truly modern upgrade.

Bed Bath & Beyond is leveraging a plethora of new owned brands to support the company’s new strategy. Some of the private brands include the Haven bath line, Our Table kitchenware, the Wild Sage youthful brand and the value brand Simply Esential.

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