Big Lots, based in Columbus, Ohio, and with more than 1,400 locations across the country, has reported recent financial gains thanks to its Broyhill and Real Living furniture lines, and following a visit to the store, it’s evident the brands have a strong hand in the differentiation and success of the value retailer.
Going inside a Big Lots store in East Peoria, Ill., Store Brands came across top-level merchandising and displays centered around the furniture department, which almost feels like a different store altogether when inside. A good amount of space is dedicated to its quality furniture at a value, laid out for consumers to test and feel.
The retailer situated large sitting sections, accompanied by two-sided informational standing displays and informational graphic cards on the furniture itself. For smaller decorative home good items, a beautiful Broyhill endcap stood next to another one welcoming shoppers down a bedroom aisle.
In the more traditional side of the store — among its range of grocery, toys and more — the retailer set up signage that recalled the video campaign for its brand-new Weekend Soul private label line. The dynamic aisle signage welcomed shoppers into the apparel aisle to see its range of own brand apparel and more. The company originally launched the athliesure line for back-to-school but the items might make their way into holiday gift giving, too.
Between the furniture and the apparel, Big Lots made great efforts to highlight its exclusive items, knowing they lead the store’s point of differentiation from other value stores and mass merchants.