More than 1,200 products across the bed, bath and kitchen categories, Simply Essential is the third owned brand to launch this year and brings a value line to the retailer.
The retailer is adding an on-pack claim to millions of its own brand Your Fresh Market beef products that show the items have been sourced sustainably and certified by the Canadian Roundtable for Sustainable Beef.
Mitch Madoff joins the upscale corner store retailer after 20 years with Whole Foods. The retailer also appointed Tae Strain of Momofuku to craft private brand offerings.
The regional chain’s app makes nine store brands and thousands of products shoppable over mobile, includes the use of curbside pickup, and ties users into a brand-new loyalty program.
