Loom + Forge is meant to strengthen JCPenney's status as a leading home destination, offering products across indoor and outdoor décor, bedding, bath, window coverings and tabletop products.
The move comes amid other sustainability-focused efforts from the pet retailer, including efforts to remove packaging waste across its private label portfolio.
The retailer has teamed with Eagle Eye Solutions and now Neptune Retail Solutions to deliver personalized digital offers that can be used to promote its store brands and learn more about its shoppers.
The Brick Meets Click and Mercatus Grocery Shopping Survey reported online grocery sales reached $9.3 billion last month, up 43% from a year ago, with more users leaning into BOPIS.
