Southeastern Grocers promotes private brands through digital offer platform
Southeastern Grocers has updated its partnerships with digital technology companies to help personalize coupon offers and build stronger digital connections with its shoppers, including how it promotes its private brands to shoppers.
The retailer is working with Eagle Eye Solutions out of Toronto, who has partnered with Neptune Retail Solutions (formerly News America Marketing) to build out a digital and omnichannel platform for the retailer. The grocer will leverage the tech to yield more than 200 million combined digital offers and coupons, and personalize them to shoppers. The promotions get automatically loaded to the shopper’s SEG Rewards loyalty accounts that are redeemable at checkout and the platform can help further the grocer’s own brands.