The new organization reflects a focus on product affordability, access and innovation, eliminating consumers confusion, and solving larger marketplace problems, the Consumer Brands Association said
The Chicago-based retailer has rolled out CookIt, a tool from locai Solutions that allows consumers to shop recipes, making it easier to plan meals and quickly shop for ingredients, including its La Bella Romana private brand
NPD Group data on what label-reading consumers look for in a product's nutrition facts also suggests an opportunity to highlight better-for-you features of products
