ECRM updates branding

ECRM, owner of the digital RangeMe platform that retailers use to source private label manufacturers, find challenger brands and more, has undergone a branding change to emphasize its focus on technology and enhanced services.

Founded in 1994, Solon, Ohio-based ECRM unveiled a new logo and brand identity for 2020 to express the company’s transformation into a company that offers comprehensive, technology‑enabled category management support solutions. ECRM is focused on delivering greater efficiency and effectiveness to the buying and selling process in retail.

"ECRM's consultative approach results in a much more tailored experience for buyers attending its category programs, which delivers me a productive schedule of appointments with a diverse array of qualified suppliers," said Kenneth Hausmann, senior category manager of dairy, frozen and bulk foods, Fresh Thyme Farmers Market.

"In addition, ECRM’s RangeMe platform is a perfect digital complement to these in‑person programs that extends our product discovery capabilities year‑round," he said.

ECRM acquired RangeMe in 2017 and the service now enables buyers to search more than 150,000 suppliers. In addition, the company offers on-demand category management support services to clients, designed to better align buyer needs with supplier capabilities.

“ECRM has done an amazing job adapting to fulfill its customers’ needs,” said Greg Farrar, CEO of ECRM. “Now is the time for the brand to embody the company that we have become.”