Natural Grocers shoppers choose the ‘best’ of its private brands

Results from last month’s shopper survey revealed, ranking their favorite Natural Grocers Brand products.
Dan Ochwat
Executive Editor
Dan Ochwat profile picture

The winners are in for Natural Grocers favorite store brand products, as chosen by its shoppers.

The Lakewood, Colo.-based grocer had customers vote for top products last month during a customer survey, answering five questions that helped rank their favorite private brand items from the healthy grocer.

In the last year or so, many retailers have been engaging with their shoppers to vote and select their favorite own brand products. Albertsons is working with Buzzfeed this month on a top product vote, Aldi recently announced winners of its fan faves, and CVS and Trader Joe’s has run store brand favorite contests.


The retailer with 162 stores in 20 states differentiates through its organic offerings and the winners in its contest reflect that. The company said its own brand Natural Grocers Brand products reflect its values — supporting small farmers, family businesses and environmental stewardship.

For its private brands, the retailer focuses on high quality guidelines that do not permit hydrogenated oils, artificial colors, flavors, sweeteners and preservatives, per the company.

The winners in its 2021 “Best of the Best” customer survey are: 

Favorite Overall Natural Grocers Brand Product
Winner: Organic Dark Chocolate Bar with Sea Salt 
Runner Ups: Organic Coconut Milk and Organic Extra Virgin Olive Oil

Favorite Natural Grocers Bulk 
Winner: Almond Butter
Runner Ups: Non-GMO California Almonds and Organic Rolled Oats

Favorite Natural Grocers Brand Supplement
Winner: Women's Probiotics
Runner Ups: Turmeric Extract 300 mg and Zinc Quercetin

Favorite 100% Organic Produce
Winner: Organic Hass Avocados
Runner Ups: Organic Bananas and Organic Baby Spinach

Favorite Organic Product (includes Natural Grocers Brand products and produce)
Winner: Organic Hass Avocados
Runner Ups: Organic Blueberries and Organic Bananas

Launched in 2018, the Natural Grocers Brand now boasts more than 750 premium products.