The Facebook live shopping event features Ree Drummond, influencer behind The Pioneer Woman, and her daughter, presenting exclusive products from their exclusive line at Walmart.
The capability should boost sales of Target’s own brands of adult beverages, including releases to come such as SunPop Wine, as the retailer saw triple-digit growth in the category during a pilot test.
Anycart is making its debut with an online grocery shopping engine designed to make meal planning, shopping and delivery easier, offering shoppable recipes and delivery from local grocers at no extra cost.
The latest offerings from Walgreens Advertising Group — meant to help brands reach more targeted audiences — already are being used by Walgreens for its owned brands.
The retailer has acquired virtual fitting room provider Zeekit, which will enable shoppers to virtually try on its own brands before buying and share images socially with friends.
