7-Eleven, Instacart partnership goes national

Convenience retailer 7-Eleven is expanding its collaboration with Instacart, opening up delivery from nearly 4,000 additional stores nationwide. The expansion brings the total number of 7-Eleven stores eligible for Instacart delivery to almost 6,000, with delivery of pantry staples, household items, alcohol snacks and more available in as little as 30 minutes. 

"7-Eleven strives to be the world's leader in convenience, which means giving customers what they want, when, where and how they want it," said Raghu Mahadevan, 7–Eleven senior vice president and head of digital. "Customers on Instacart can now benefit from thousands of products to be delivered from a 7-Eleven store to their door in 30 minutes or less."

7-Eleven said that the expansion encompasses 33 states and Washington, D.C., with residents of California, Florida, Idaho, Illinois, Missouri, New York, Ohio and the District of Columbia able to have alcohol delivered. The companies said they had plans to scale alcohol delivery to more states in the coming months. 

"We know the way customers shop for their groceries and goods varies week-by-week. Sometimes people need a full fridge and pantry restock and other times they just need a few things quickly like some snacks for the kids, a bottle of wine for dinner or over-the-counter medication to nurse a headache," said Chris Rogers, vice president of retail at Instacart. "As more people turn to Instacart to help put food on their tables, we've seen customer demand for convenience retailers increase over the last year, with convenience orders on Instacart up by more than 350% since last August. To meet this growing demand, we're proud to expand with 7-Eleven to nearly 6,000 stores, and give customers across the country access to thousands of essential goods they can now have delivered often in as fast as 30 minutes."