Private Label

The new assortment features products made with fewer artificial colors, flavors, and preservatives.

The Private Brand Innovator honoree spearheaded the development of SEG's Know & Love, offering customers a range of products with vibrant packaging and wholesome ingredients.

Officials with the sporting goods specialty store said its core strategies and execution are delivering positive results.

Strong consumer response to its new own brand food storage bags is the latest example of the retailer's product development efforts with its Wellsley Farms and Berkley Jensen labels.

New products in the grocer's private label assortment include a variety of dry food flavors for dogs and cats.

The honors were unveiled at the annual PLMA 2024 International Salute to Excellence Awards held during the World of Private Label International Trade Show in Amsterdam.

The Private Brand Innovator honoree's customer-centric approach fueled by a blend of people, processes, innovation, and technology has transformed the retailer’s private brand offerings.

The Private Brand Innovator honoree is lauded for her ability to inspire her team to constantly seek the next great idea or product.