Dick's Sporting Goods Raises Forecast Following Strong Q1
The sporting goods specialty retailer is how forecasting net sales of between $13.1 billion and $13.2 billion, with comparable store sales growth of between 2% and 3%. Diluted earnings per share are now expected between $13.35 and $13.75.
With sales growing, private label products continue to play an important role at Dick’s. Earlier this year, the retailer launched a national advertising campaign for its Calia women’s performance wear private label assortment.
The new marketing initiative entitled "CALIA Inspire: There's Beauty In The Burn" was designed to support the brand's versatile and technically designed fabric and apparel collection to date – Inspire. The Inspire collection offers products that can be used during a low-intensity yoga session to high-intensity weight training, at home, and beyond.
Additionally, Dicks Sporting Goods and the WNBA have teamed to launch a girls apparel collection, marking the first collaboration between the retailer and the women’s professional basketball league. Developed under the retailer’s DSG exclusive brand that provides performance clothing and gear for the entire family, the new official WNBA lifestyle collection is designed specifically for young girls.