Co-op

The new selection includes dozens of new products sold under the cooperative's four own brands.

The grocery cooperative said continued advancements in technology, e-commerce, and own brands will further enhance the shopping experience for its customers.

Kristen Porter will oversee the company's compliance efforts, including the SpartanNash food safety team.

Featured new products in the line include 14 gummy vitamins that seek to capitalize on the increasing consumer preference for this supplemental format.

The brand will be featured on the No. 91 car driven by Kyle Weatherman at events in Tennessee and Kansas.

The grocery co-operative is focused on finding new, local suppliers who can offer unique, on-trend foods and products for potential addition to its supermarket banners

The partnership includes the country music singer-songwriter featuring Crav’n Flavor products on his Instagram page as well as in-store and digital marketing assets with his likeness

The broader selection includes products across a variety of key product segments.