AWG Brands Refreshes Spices Assortment
Associated Wholesale Grocers (AWG) has refreshed its private brand selection in the salt, seasoning, and spice category in an effort to boost sales and meet the diverse needs of shoppers.
“The latest innovations from AWG Brands reflect our commitment to staying ahead of market trends and delivering exciting, high-quality products that consumers love,” said Emily Detwiler, AWG Brands executive director. “The refreshed assortment introduces an array of new flavors, including specialty items designed to increase margins for AWG member retailers.”
The new assortment offers a broad range of options from all four brands in the AWG Brands family. They include:
● Always Save: Opening-price point options for value-conscious customers.
● Best Choice: A lineup of 56 spice and seasoning varieties, along with dry seasoning mixes in new flavors.
● Clearly by Best Choice: 36 varieties of organic spices packaged in premium glass containers.
● Best Choice Superior Selections: Elevated salts and six premium grinders, offering an upscale experience.
The Dry Seasoning Mix program from Best Choice is a large part of the updated assortment. According to the company, the AWG Brands sourcing team did extensive research, coupled with data from AWG’s partner analytics team to advance the assortment with relevant flavor trends that ensure national brand equivalent quality.
New flavors joining the lineup include chicken, au jus, and mushroom gravy mixes, along with Nashville hot and honey garlic wing sauce mixes. In addition, the dry seasoning mixes now come in improved case packaging with stackable, display-ready split cases, and new seasonal shipper configurations for optimal selling opportunities.
“AWG Brands continues to deliver cutting edge flavors and varieties across its product lineup,” said Tye Anthony, AWG chief merchandising and marketing officer. “An additional focus on incremental opportunities, such as strategically-configured shippers and display-ready cases, will grow sales especially during the key holiday season.”
Best Choice spices also feature a new, modern packaging design with larger, easy-to-read print and color-coded labels that better align with each herb or spice. This updated packaging improves shelf appeal and makes it easier for customers to find what they need.
