Topco's Food Club Brand Teaming With Hallmark+
Topco’s Food Club is teaming up with the new streaming service Hallmark+ for a holiday-themed partnership.
Throughout the holiday season, Food Club will offer an in-store marketing presence, connecting its shoppers to the launch of Hallmark+ through special recipes that focus on holiday entertaining, holiday movie watching, and holiday breakfast. New recipes include Gingerbread Pancakes, Holiday Hand Pies, Cinnamon Roll Cheesecake and Spinach & Artichoke Crescent Roll Wreath. Recipes are available on foodclub.com.
“After the success of last year’s partnership with Hallmark Channel’s Countdown to Christmas, we knew we had another opportunity to connect our Food Club shoppers with Hallmark+,” said Boyd Irving, vice president of Exclusive Brands for Associated Food Stores and a Topco member. “We know our Food Club shoppers utilize our products to enhance their holiday recipes, so this partnership is a great way to introduce them to making new memories this holiday season.”
As part of its programming offerings, Hallmark+ will feature two original holiday scripted series, “Holidazed” and “Mistletoe Murders”; unscripted series such as “Finding Mr. Christmas” and “Ready, Set, Glow!”; seven original movies; as well as a holiday library with approximately 500 hours of holiday titles.
Additionally, Food Club products will be featured in the Very Merry Giveaway from Hallmark Channel with three themed prize packs including Cocoa & Holiday Baking, Cozy Holiday Movie Date Night, and Holiday Morning Breakfast Essentials. To enter, visit verymerrygiveaway.hallmarkchannel.com.
