The Walmart Paint Finder tool is an interactive video similar to the retailer’s recent Walmart Cookshop, and it puts its private label Color Place brand front and center.
More than half of the U.S. consumers surveyed by Hanover Research, on behalf of Package Concierge, said they will continue to buy online and pick up purchases in-store post-pandemic.
De Wafelbakkers, a leader in private label frozen pancakes, waffles and French toast, has been acquired by the equity firm behind Hungry Jack and Arrowhead Mills.
Even though private brands slightly underperformed expectations, its strong premium positioning and steady stock are big advantages moving forward, experts told Store Brands.
Over the past year, private label’s profile has risen, with frozen foods and nonfoods as particular bright spots. Store Brands looks at the data and talks to experts about the industry's increasing importance.
