Manufacturer of pet food and treats, Alphia, looks at how much shoppers spread out among various shopping channels and how retailers differentiate through store brand products.
Ahead of the June 24 launch online, Walmart will host a Facebook shop-along where shoppers can gain early access to buy featured items in the exclusive home collection.
The retailer said the event was the biggest ever for its small business third-party sellers, while one in five Prime shoppers reportedly bought groceries during the event.