Soon after the announcement that Prince Harry and Meghan Markle will have a lemon and elderflower wedding cake, Trader Joe’s debuts its private brand Lemon Elderflower Soda
While the vast majority of consumers believe that store brand products are at least as good as their national brand counterparts, they don’t want to pay more for them
With consumers taking three times more trips to deep-discount grocery stores compared to other channels, opportunity for growth should only continue for private brands.