Research

IRI’s latest solutions are OmniConsumer and OmniMarket, the latter of which is partially driven by the company's recent acquisition of CoinOut.

Kantar will be acquiring Chicago-based consumer and market intelligence company Numerator via an agreement with Vista Equity Partners.

A report from Kantar, using its proprietary valuation methodology, looked at how retailers measured in areas of being meaningful, salient and different to shoppers.

Kirk Perry joins IRI from Google, where he served as president of global client and agency solutions since 2013.

Nada Sanders of Northeastern University forecasts a consumer explosion of spending this summer, supply chains need to be ready

After the pandemic caused marketing spending to decrease in 2020, the firm sees spending going up and retailers focusing on e-commerce, private label

The Hartman Group analyzed store brand power, finding more than half of the consumers who tried private label during the pandemic plan to keep buying it

Nielsen's new brand is the first step in how the company plans to modernize its consumer intelligence company