Hartman Group: Private label is here to stay
Analysts at The Hartman Group studied impacts of pandemic shopping on private label, finding that while customers indeed tried some private brands for the first time due to out of stocks and to save money, consumers expect to continue buying store brands.
Survey results from the analysts found that 22% of shoppers now rely more on private label than they did before the COVID-19 pandemic, and 52% of those consumers expect to continue buying private brands even when the coronavirus subsides. The insights were published in The Hartman Group’s "Food Sourcing in America July/August 2020" report. The firm also shared them in a newsletter article on the impact of private brands.
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