NielsenIQ, the private equity-owned data provider that spun off from Nielsen in March, has made its first acquisition. The company has acquired Label Insight, a leader in powering attribute-driven growth for a host of customers that include the Food and Drug Administration and the U.S. Department of Agriculture.
Founded in 2008, Label Insight focuses on product transparency to help drive growth for CPG brands and retailers. The company works with more than 300 banners and 30,000 CPG brands, alongside other clients. Label Insight’s database includes more than 200,000 product nutrient. 400,0000 product ingredients and 9 million product attributes.
“Currently, 80% of consumer health and wellness preferences are not being met when searching for products online,” said Jeanne Danubio, president of NielsenIQ North America. “NielsenIQ’s acquisition of Label Insight supercharges a mission to help retailers and manufacturers better meet the needs of the health and wellness-focused consumer with a one-stop-shop of powerful solutions for the digital future.”
Globally, Label Insight is the largest product metadata platform. With the acquisition, NielsenIQ adds Label Insight’s strengths to its global retail measurement system sales data and panel insights.
“Retailers and manufacturers are in dire need of powerful analytics and there is no greater power within the product attribution arena than the combination of NielsenIQ and Label Insight,” said Todd Morris, CEO of Label Insight. “We are proud to be joining the NielsenIQ family and we look forward to bringing unsurpassed value to their clients.”