Nielsen unveils branding for CPG-focused stand-alone NielsenIQ
As Nielsen moves forward with its efforts to split its CPG and global media businesses, the company has unveiled branding for NielsenIQ, which will replace Nielsen’s Global Consumer Business once it is a fully stand-alone company.
“Unveiling our new brand is one of many actions we are taking as part of our blueprint for modernizing our client experience, while continuing to be the global leader in delivering complete consumer intelligence,” said David Rawlinson, CEO of Nielsen’s Global Consumer Business. “We are creating a bolder, more forward-thinking company that will allow us to share our unparalleled expertise, which is rooted in our pursuit of the most comprehensive data sets and commitment to measuring every transaction equally. Our new name and brand represent our continued dedication to these ideals, while bringing to light the intelligence behind our technology, platforms, and predictive capabilities.”
NielsenIQ will be focused on embracing the evolution of its business and disruption taking place in the CPG industry, the company said. The company shared the new name and logo, which features a flash of green and a unique typeface, as part of its virtual Consumer 360 event, Intelligence Reimagined.
“NielsenIQ is embarking on a journey to drive sustained growth and optimize performance for our clients,” said Jacqueline Woods, chief marketing officer of Nielsen’s Global Consumer Business. “We are excited to launch a complete brand experience that will accelerate our company’s growth by expanding our footprint across the entire digital landscape, including our products, solutions and platform. Our brand represents transformative thinking — inspired by our data and technology — that allows our clients to make faster and more confident decisions leading to successful outcomes.”
Rawlinson registered his excitement about the future of the company and its ability to deliver for its clients.
“We are on an exciting journey to meet the unique needs of our clients,” he said. “The Nielsen brand — with a nearly century-old legacy — is recognized throughout the world. Our new brand reinforces our commitment to deliver the accuracy our clients depend on to make critical decisions confidently, coupled with a name and design that doesn’t lose sight of our heritage.”