HBC & OTC

The radiance PLATINUM line includes 44 types of vitamins and supplements with various benefits.

Vitacost.com’s leadership in wellness products, including its proprietary brands, complements Kroger's Simple Truth Organic and Simple Truth brands.

Retailers could increase sales of own-brand baby care items by making the products easier to spot on the shelf and calling out their specific benefits on the package.

The award recognizes entrepreneurial excellence in the manufacturing category.

The line is called EverVescence.

Products come in three scents.

Store brand supplier donates thousands of packages of wet wipes.

Items in the retailer’s Beauty’s Most Wanted campaign include nail polishes, hair-care and skincare products, and makeup.

Store brand cough and cold products are doing well, but thinking creatively about new products and building consumer trust can lead to even healthier growth.

National-brand-equivalent beauty care products are less attractive to consumers these days, pushing retailers to look toward exclusive beauty branding and premium positioning.

Spring offerings arrive in time for Mother’s Day.

Line, billed as high in quality and affordable, covers formula, diapers and more.