The grocery co-operative is focused on finding new, local suppliers who can offer unique, on-trend foods and products for potential addition to its supermarket banners
The partnership includes the country music singer-songwriter featuring Crav’n Flavor products on his Instagram page as well as in-store and digital marketing assets with his likeness
Retailers worried about a possible work stoppage at the end of September is leading some to bring in extra products through the late summer and early fall.