Amazon Launches Amazon Saver Own Brand
Amazon is debuting a new private label, Amazon Saver, which the company touts as a no-frills own brand that will help grocery budgets go further.
From crackers and cookies to canned fruit and condiments, Amazon Saver is said to offer affordable grocery essentials at a great value both in-store and online. Most Amazon Saver items are priced at less than $5, and Prime members can get an additional 10% off these products.
Claire Peters, worldwide vice president of Amazon Fresh, said Amazon Saver complements Amazon’s selection of private-label brands that are designed to provide the best value for a wide range of grocery products and help customers make the most of their grocery budget.
“We’ve just started to roll this new private label out with several products and will add more than 100 items to the Amazon Saver selection over time,” she said.
News of Amazon’s new private label comes as the online retailer and parent company of Whole Foods Market announced it was expanding its exclusive Prime savings program on more than 3,000 grocery items for Prime members. This new offer of exclusive Prime savings includes:
- Up to 50% off on eight to 15 grocery favorites that rotate each week, including fresh produce, protein, and pantry staples.
- More than 1,200 rotating Prime-exclusive grocery items and household favorites from top brands at 25% off.
- More than 1,700 products from Amazon private-label brands always at 10% off including Aplenty, Amazon Fresh, Amazon Kitchen, 365 by Whole Foods Market, Happy Belly, and Amazon Saver.
The online shopping experience at Amazon Fresh has also been updated to include a simplified storefront to create a clean, intuitive browsing experience focused on customers’ needs—whether they're looking to quickly restock grocery essentials or leisurely fill their carts with new discoveries.
The refreshed storefront provides quick access to shopping tools that can be tailored for each customer, such as Amazon’s repeat items feature, which saves customers time building their grocery carts by allowing them to select frequently purchased items to automatically add to their carts.
Customers also can use recurring reservations, which allows them to set their preferred day and time windows for weekly grocery pickup and delivery. Amazon also created intuitive shopping zones that group products by theme—from weekly and exclusive Prime member deals and seasonal favorites to dedicated digital aisles that allow customers to browse grocery items by category.
