Love's Travel Stops Expands Private Label Mix
Love’s Travel Stops has unveiled its Traverse Travel Gear own brand that includes a mix of road trip essentials said to offer comfort while on the goal.
The initial product offering includes a neck pillow, a traditional-sized blanket, and a smaller, lightweight throw blanket. Customers can shop Traverse Travel Gear products now in 450 stores nationwide. Mobile comfort prices start at $14.99 and throw blankets range from $14.99 to $19.99.
“Love’s loyal customers expect a brand they can trust,” said Eddie Burt, chief supply chain officer at Love’s. “That’s why we prominently place Love’s private brand products within our stores. Our customers recognize Love's as the heart of the highway and look to us for premium alternatives at a value. We’re proud to make our products available to customers as they traverse our network of 600-plus stores nationwide.”
According to Love’s officials, additional products in the line will roll into stores in the coming months. Additionally, products sold under the Traverse Pro Series brand, which includes tactical flashlights and cooling gel seat cushions, will be available during Driver Appreciation Month in September.
Products in the line are made in OKEO-TEX-certified production facilities. This commitment to high product safety ensures that textiles are safe from harmful substances, rigorously tested for quality, and ethically produced. This includes the Traverse Travel Gear 3-in-1 backpack arriving at stores in late summer.
The private brand strategy has been a prominent part of Love’s merchandise playbook and includes more than 400 private label products. In 2018, Love’s launched oil products for Musket Corporation and has since expanded to include brands such as Amarillo Supply Co. and Mobile To Go.
Amarillo Supply Co. focuses on key items that professional truck drivers need to maintain their trucks while delivering essential goods across the country and Mobile To Go offers the latest in mobile technology such as the popular 10-foot charging cable, car chargers, adapters, and more.
