Walmart

Influencers and celebrity endorsements are generally associated with national name brands, but private brands are getting in on the social action.

Sam’s Club, Walmart debut an exclusive and bold eyewear collection inspired by and from The Rocket Man himself, Elton John.

A new survey from Numerator showed that shoppers are concerned about shortages this holiday season, and will be flexible with looking for ways to find items they need without spending more.

Walmart and tech company eko team up again, and the chain's partnership with GAP Home grows its home goods options into furniture.

Using its own brand products, retailer shares costume inspirations around the hit Netflix show.

Hardware chain has doubled its gift zone, expanded its Holiday Living own brand decorations, as part of its “Make More” holiday campaign.

Walmart has several exclusive branded and private label collections this holiday season, and is now expanding its delivery program in three different ways to meet customers' needs.

Walmart's Black Friday Deals for Days event has returned, with Walmart+ members getting early access to the three deal events, saving on exclusive goods.