Target launches new private label home organization line

Target, recently named Store Brands’ Retailer of the Year for 2021, is continuing its strong run. The company has announced its latest own brand, which have helped fuel the retailer’s recent success.

Brightroom is Target’s first private label organization brand featuring more than 450 products to help make home organization easier.

The line comes after Walmart released its latest exclusive home assortment: a collaboration with Clea Shearer and Joanna Teplin from the Emmy-nominated Netflix series “Get Organized with The Home Edit." The exclusive is also all about helping consumers get things in order.

“We know the new year brings opportunities for new beginnings, including an eagerness to organize our homes for the year ahead. To help our guests do just that, we’re excited to introduce Brightroom, Target’s first dedicated storage and home organization owned brand,” said Samara Tuchband, senior vice president of merchandising, home, Target. “Brightroom is all about helping guests easily organize their homes with hundreds of well-designed and functional pieces — all at an incredible value.” 

The collection features a wide variety of items for organization and storage including clear plastic bins, utility carts, pegboards and more. Brightroom products come at a great value with prices starting at $1 and most items being available for under $25. 

“Brightroom incorporates all kinds of materials to make life a little easier and spaces even more attractive,” said the company. “Like breathable mesh for vegetable pantry storage, wood for warmth and durability, natural wovens to add texture and soften spaces, plastics that can be scrubbed clean and fabrics that can be folded and tucked away when not in use."