Equator US co-founder and Global Creative Director Michael Duffy offers insight on how private brands need to create what he calls a genuine sense of purpose.
With decreased SNAP benefits, more recipients are turning to private brands, while only 15% of those surveyed said they are not cutting back on spending at all.
The second facility of its kind, Walmart shoppers will now have greater access to private label products via online ordering, as well as an improved in-store shopping experience.
According to the report, SNAP shoppers are less likely to shop at retailers such as Target, Whole Foods and Publix, and instead opt for Walmart, Kroger and club chains.