Published reports say the discount grocer will soon open its first store in the Arkansas capital following the purchase of a former Bed Bath & Beyond location.
Equator US co-founder and Global Creative Director Michael Duffy offers insight on how private brands need to create what he calls a genuine sense of purpose.
With decreased SNAP benefits, more recipients are turning to private brands, while only 15% of those surveyed said they are not cutting back on spending at all.