NielsenIQ

The analysts also shared with Store Brands yearly data on how store brand sales have matched up to national brands.

This month, Store Brands takes a deep dive into the coffee and tea categories, where private label maintains a strong position relative to national brands.

Omnishopper is meant to reveal shopping behaviors while also bringing dependable data to the forefront of omnichannel measurement and illuminating blind spots that may exist among CPG retailers and manufacturers. 

The analysts surveyed shoppers and asked what keeps them from buying certain health and beauty, and frozen foods items online?

Retailers and manufacturers can test store brand packaging, store layouts and more through augmented reality and virtual technologies

As more category sales shift online, retailers need to differentiate themselves in stores, and fresh is the perfect place to do it, according to Nielsen.

Brand products comprise ‘the gold standard in recognizing innovation success’