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04/08/2021

Nielsen IQ unveils Omnishopper solution

Omnishopper is meant to reveal shopping behaviors while also bringing dependable data to the forefront of omnichannel measurement and illuminating blind spots that may exist among CPG retailers and manufacturers. 
David Salazar
Managing Editor
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Recently independent company NielsenIQ already is rolling out its first product. The Chicago-based provider of consumer behavior insights is introducing Omnishopper, a product designed to enhance the industry’s understanding of omnishopping consumer behavior. 

The product, driven by market-leading intelligence and various consumer panel insights, is meant to reveal online and offline shopping behaviors while also bringing dependable data to the forefront of omnichannel measurement and illuminating blind spots that may exist among CPG retailers and manufacturers. 

“The future of shopping is omni and today’s consumers should be seen as either a current or prospective omnishopper,” said Liz Buchanan, NielsenIQ head of consumer intelligence for North America. “Brands must now know exactly who their customers are and fully understand their behaviors to predict what they will need in the future. A complete, connected picture of the omni-experience is now essential. Without question, the companies with the most robust view of the omnichannel marketplace will be best positioned to win.”

The company said Omnishopper is the first product in what it said will be a comprehensive suite for tracking consumer behavior, attitudes, consumption, sales and share trend. NielsenIQ said the Omnishopper solution currently is available in the U.S. market. 

“Our legacy of quality will be the power source for the industry’s most trusted omni-intelligence,” said Jeanne Danubio, global head of NielsenIQ’s consumer intelligence business unit. “Everything we’ve done up to this point has led us to be the company to build the most accurate view of the omnichannel landscape. NielsenIQ has the quality, measurement acumen, trusted legacy, and building blocks required to be the omni authority. We believe a more permanent and substantial view is now mission-critical for the industry to move forward in making confident, well-informed omnichannel and shopper business decisions.”