Hy-Vee is scouting Midwestern brands who create products in the grocery, produce, deli, general merchandise, frozen, dairy, and health and beauty care categories.
With the Very Bellissima brand, Midwestern grocery giant Hy-Vee has expanded its private label assortment to include cosmetic, hair and skin care products.
As the regional grocer continues with its successful initiative to identify new sources of product, it also encourages minority- and women-owned businesses to apply.