Hy-Vee Launches Health Content Subscription Service

Iowa-based grocery chain Hy-Vee has launched a new health and wellness subscription service that helps shoppers develop healthier lifestyles while promoting the retailer’s private label products.

Hy-Vee Healthy You is available across Hy-Vee’s eight-state region to individuals 18 and older for a price of $99 per month. The service uses expertise from Hy-Vee’s team of registered dietitians to educate consumers on cooking, setting wellness goals and more.

The subscription includes the following:

• Two 30-minute appointments per month with a Hy-Vee dietitian to discuss strategies to achieve individuals’ health and wellness goals

• Unlimited access to Short & Sweat fitness videos (40+ episodes available)

• On-Demand Freezer Meal Workshops (featuring Hy-Vee’s private label products)

• Wellness classes focused on trending nutrition topics, as well as product recommendations and recipes to incorporate into customers’ routines

• Nutrition programs such as Healthy Habits Menus, Balancing Your Blood Sugar, Weight Management, etc. (featuring Hy-Vee’s private label products)

• Free registrations on wellness challenges

• Hy-Vee dietitian private chat portal

• Two free health screenings per year (at participating locations)

More info on the program can be found here. Hy-Vee operates more than 285 stores across the Midwest