2023 Game Changers: Very Bellissima, Hy-Vee
With the Very Bellissima brand, Midwestern grocery giant Hy-Vee has expanded its private label assortment to include cosmetic, hair and skin care products.
As consumer demand for private label products grows, retailers and suppliers continue to up their game bringing to market a bevy of new products across multiple categories. Product launches over the past year show a continued effort to give consumers high value items that offer retailers the opportunity to differentiate from their competitors.
For the third year, Store Brands is honoring those in private label that are pushing the boundaries and driving the industry forward. Below are the people, product innovations and brands that are this year’s Game Changers.
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