Hy-Vee Shares September Initiatives for Family Meals, Hispanic Heritage

Iowa-based grocer Hy-Vee is celebrating Family Meals Month and Hispanic Heritage Month throughout September with several initiatives.

In partnership with FMI- The Food Industry Association, the retailer will provide resources and support to make mealtime easier, plus the chance to win prizes including free groceries for a year. Hy-Vee KidsFit is offering incentives for KidsFit Club members and their families to come together at mealtime with the chance to win free groceries for a year. Entrants must be a KidsFit Club member living in Hy-Vee’s eight-state region. To qualify, KidsFit members must submit their September Challenge: Family Meals Tracker to the KidsFit website. Official sweepstakes rules can be found here.

Hy-Vee’s team of registered dietitians has partnered with Fairlife and the Iowa Beef Council for the Hy-Vee Healthy You Family Meals Challenge that encourages families to eat at least three together meals per week. Registration for the challenge is open now and runs through Nov. 5. Customers will track eating at least three meals together as a family for four weeks. Tracking can be entered through the Hy-Vee Healthy You Family Meals Challenge portal. Once families input challenge information into the portal, they are entered to win gift cards from Hy-Vee and the Iowa Beef Council.

Other Hy-Vee events planned throughout September include the following:

• The Hy-Vee dietitians have developed a free cookbook called “Healthier Made Easier,” offering many favorite recipes that are kid-friendly and dietitian approved. From breakfast and snacks, to appetizers, entrée dishes and desserts, Hy-Vee dietitians provide tips and instructions for easy nutritious meals.
• Kids can eat free with each purchase of an adult entrée every day in September at all Hy-Vee food service departments and Hy-Vee Market Grille locations, as well as all Wahlburgers at Hy-Vee and Hy-Vee-owned Wahlburgers locations.
• Digital family cooking guides containing budget friendly and multicultural-themed recipes to inspire families to try new cuisines while also supporting various dietary needs and lifestyles. These resources are available on https://www.hy-vee.com/recipes-ideas/advice-how-tos/cooking-guides.

Family Meals Month coincides with Hispanic Heritage Month, which runs Sept. 15-Oct. 15., and honors commemorate the heritage of Latin American countries including Costa Rica, Chile, El Salvador, Guatemala, Honduras, Mexico and Nicaragua.

Throughout the month, Hy-Vee will recognize both Family Meals Month and Hispanic Heritage Month by providing tools and resources to help families enjoy at least one more meal together each week while also recognizing family meal traditions that stem from various heritages. Stores will feature select Hispanic products from multicultural suppliers such as Siete, along with a special cooking guide featuring Hispanic- and Latino-inspired recipes.

Hy-Vee operates more than 285 retail stores across eight Midwestern states.