While store brand sales are up, supermarkets face major competitive challenges and are experiencing steady own brand share leakage to other retail channels, the report says
According to a recent Trace One study on store brands in eight countries, trust and food safety emerge as two major reasons for why or why not consumers from these nations purchase them
It has been just over one year since Lidl opened stores in the U.S. The deep-discount chain has endured its share of challenges. So what's next for the retailer, which focuses heavily on private brands?