Lidl: What’s to come?

In June, Lidl US celebrated its first birthday in America. However, Lidl’s first year in the U.S. was not without challenges. Progressive Grocer, Store Brands’ sister publication, asked several grocery pundits what went right and wrong for Lidl in the past year, and what’s likely to happen to the Germany-based deep-discount chain in the next few years. Here's how they responded.