The grocer may have finished highest in customer satisfaction but results from the latest American Customer Satisfaction Index show retail is at its lowest in customer satisfaction ratings since 2015.
Suzin Wold of Bazaarvoice shares insights from recent studies on the impact of digital content to drive private brands in the accelerating world of e-commerce
The annual Shopper Experience Index report from Bazaarvoice finds nearly 60% of shoppers purchased private brands because they liked the product, more than shoppers buying just on price.