The study from Inmar Intelligence also found that 86% of U.S. shoppers are buying private brand products to save money, impacting the store they choose.
The shopper survey began in 2019, asking Aldi shoppers to choose their favorite Aldi-exclusive product across several categories. This year adds new categories such as the favorite "morning meeting" product.
Craig Marion of DemandTec shares results from two recent studies by the company and how shoppers are reacting to digital shopping trends and pricing strategies.
The ingredients company has released its Taste Trends report, identifying seven broad trends and shares unique products and flavor learnings within each trend.
This month, Store Brands takes a deep dive into the coffee and tea categories, where private label maintains a strong position relative to national brands.
