Marketing Tactics

In recent months Favrow has led a number of projects at AWG including a refresh of product packaging for the company's Best Choice own brand.

The warehouse club reported strong comparable store gains across the company with Easter helping boost revenue.

Applegate is credited with driving new marketing partnerships and creating new promotional opportunities in television, movies, and radio to boost the company's private label assortment.

The beauty supplier is working to develop solutions that lead to increased recycling of used products.

The retailer teams with Australia-based MCoBeauty to help the beauty supplier to make its U.S. debut.

The grocer's fourth annual Better Neighbor Report outlines the company's efforts to give back to local communities and limit its impact on the environment.

A few examples of recent deals from national brands could be the start of a new pricing competition as shoppers continue turning to private label products.

Hosted by Progressive Grocer, the event later this month will offer insights on how to further fuel sales of store brands.