The agreement includes opportunities for those who are members of the retailer's rewards programs to gain addition points based on Messi's on field play.
Kovacs is at the forefront of the retailer's own brand innovation and is credited with using her experience with trendspotting and immersing herself in the lifestyle of customers.
The e-tailer's Age of Possibility effort includes well known women whose experiences and achievements showcase the possibilities this time of life offers.