Gopuff Adds A New Teammate In Tom Brady
Former NFL Quarterback and future Hall of Famer Tom Brady has signed a multi-year partnership with Gopuff allowing the two to collaborate on product development, content creation, and more as Gopuff looks to build brand awareness.
Through a multi-year partnership, Brady and Gopuff will create new experiences that are expected to drive value for customers and fans alike. These include:
- Exclusive Product Collaborations: Combining Gopuff’s customer insights and Tom’s expertise in the health, wellness, and CPG spaces, they will work together to develop unique products available exclusively to Gopuff customers.
- TB’s Health & Wellness Category: A new category on the Gopuff app and website curated by Brady will be available in the coming weeks, complete with products like Nobull and TB12, among others.
- The Brady Bag: Building on its line of culturally relevant ‘bag’ collections, such as "The Yes Chef Bag" and "The Game 7 Bag," Gopuff will launch its first-ever celebrity tote bag and collection in partnership with Brady.
- E1 Team Brady: Gopuff will become the official instant delivery partner of Team Brady’s E1 electric powerboat racing team.
“Since my first time using Gopuff, I’ve been amazed by how fast and seamless the deliveries are, offering so many different options right at your fingertips,” said Brady. “I’m excited to be working with the Gopuff team to continue to drive innovation and help create an even better experience for their customers.”
“We’re thrilled to welcome Tom Brady, one of the most recognizable and respected athletes in the world, to Team Blue,” added Yakir Gola, CEO and co-founder of Gopuff. “For more than two decades, Tom made history on the field, breaking records, outperforming nearly every expectation, and leading teams to victory. With a shared passion for innovation, together we’ll redefine the future of commerce and make Gopuff the world’s go-to solution for immediate, everyday needs.”
The partnership comes on the heels of the launch of Gopuff’s national brand campaign, which is designed to aid the brand in its strategic growth, build awareness, and define Gopuff’s new chapter.
