Gopuff Launches New Ad Campaign

Gopuff has launched its largest national brand campaign “Bring The Magic” that is designed to build awareness for the company while also defining its next chapter. 

The launch of “Bring The Magic” features a 60-second commercial that is said to offer a lighthearted and fantastical narrative while giving viewers a peek behind the curtain to observe the “unseen magic” that is Gopuff.

“With a business predicated on speed and a team with its finger on the pulse of culture, Gopuff does more than deliver products — we create experiences,” said Tyler Stewart, head of Marketing and Creative Partnerships at Gopuff. “Bring The Magic is a strategic campaign designed to share that magic with a broader audience while also serving as a promise to our existing customers that, with Gopuff, their every day can be a bit more special. By taking a more refined approach with this campaign and the creative, we’re growing up, without growing old.”

The integrated campaign — created in partnership with Mother New York and Media by Mother, spans activations, cinema, influencers, linear, CTV, OTT, OOH and social. Launch day includes a TikTok takeover and presence within the NBA playoffs on ESPN, ABC and Turner. The advertisement was also strategically placed in movie theaters for the opening weekends of Challengers, starring Zendaya, and The Fall Guy, starring Ryan Gosling and Emily Blunt.

"There’s a belief at Gopuff, from the founders to the micro-fulfillment centers, that there’s an opportunity to make life’s simplest moments and everyday necessities exciting,” said Oriel Davis-Lyons, chief creative officer, Mother New York. “You feel it anytime you open the app and that's what we wanted to capture with this platform and the work. The brand is on the threshold of becoming a household name, and we’re proud to partner with them on that journey."