Gopuff Shortens Delivery Lead Times

Gopuff is looking to shorten the delivery window for its customers with the launch of FAM20, a new benefit for FAM members that promises delivery in less than 20 minutes for $1.49 per order. 

With logistics and fulfillment technology, plus hundreds of micro-fulfillment centers (MFC) across the country, Gopuff said it has a “unique ability” to deliver upon consumer demand for instant commerce. During pilot testing, FAM20 orders were packed in Gopuff’s MFCs in 90 seconds on average and customers received their orders in 17 minutes on average, with some of the fastest orders completed in under 10 minutes.

“Gopuff has always been designed to bring instant experiences to customers and today we are excited to take instant to the next level with FAM20,” said Yakir Gola, Gopuff’s CEO & co-founder. “FAM20 is a new FAM member benefit that promises delivery in 20 minutes or less.”

The benefits of Gopuff’s FAM20 include: 

• FAM Exclusive Benefit: FAM20 is available nationwide exclusively to FAM members ordering within the “FAM20 Zone” for an additional $1.49 per order.
• Faster than Fast: FAM20 offers delivery in 20 minutes or less, the fastest delivery time on the planet.
• Credits for Late Orders: FAM20 customers will be credited $1.49 for orders that are 20+ minutes late.

FAM20 is the latest in a series of investments Gopuff has made to enhance the FAM membership experience. Late last year, Gopuff introduced lower-than-low-grocery store prices on thousands of everyday essentials exclusively for FAM, which has driven FAM member savings up to an average of $30/month or $360/year. 

Now, in addition to FAM everyday low pricing, weekly deals, and waived delivery fees, FAM members also gain access to lightning-fast delivery with FAM20. Customers can join Gopuff’s FAM membership program for $7.99/month or $79.99/year. New FAM members are eligible for a free 14-day trial.