Target Expands Assortment Through Shopify Partnership
Target is partnering with Shopify to offer a selection of merchants from the global commerce platform on Target Plus.
Various products from brands such as True Classic, Caden Lane, and others will be included on Target Plus as part of an effort to give shoppers a broader selection of products from which to choose. Target is the first mass retailer to work with Shopify to bring products from select merchants into stores, which will happen in the coming months.
Shopify merchants in the U.S. can apply to sell online on Target Plus through Marketplace Connect — an app enabling merchants to seamlessly sell and manage orders on leading marketplaces like Target Plus.
"It's table stakes for merchants to be everywhere customers are, and as the world's leading retail operating system, we make it easier and more accessible for brands to sell directly to their customers on the best channels," said Harley Finkelstein, president of Shopify. "Partnering with Target helps high-growth brands like Caden Lane and True Classic reach millions of new loyal customers and take their business to the next level."
"Target Plus invites consumers to explore a curated collection of products from vendors we trust, so they can shop our assortment with confidence," said Cara Sylvester, executive vice president and chief guest experience officer at Target. "Our partnership with Shopify extends the breadth of thoughtfully designed and affordable items available to discover and enjoy as part of Target's distinctive mix of brands shoppers love."
Launched in 2019, the Target Plus marketplace features more than 2 million products from brands like Ruggable, Crocs, Maui Jim, Timberland, and more, ranging from home and sporting goods to apparel, from more than 1,200 partners chosen by Target's in-house team to complement its existing assortment.
