Marketing Tactics

‘The big issue was marketing with integrity and ... consumers knowing what they’re getting,’ state’s cattlemen association says

Club store selling product under its Member's Mark private brand

CEO McMullen calls initiative a ‘bold move that will better protect our planet for future generations’

More consumers open to buying private brands from California-based retailer, a popular destination for store brands. Meijer, Aldi also scored high in study

In part two of a three-part video series, industry expert Greg Pohlmann discusses how retailers and wholesalers can achieve increased store brand profitability and penetration

Tepid sales of cottage cheese may ignite as yogurt market slows

Set to cancel the Hanesbrands line, Target is adding more of its own apparel brands, which will likely invigorate profits

Retailer gives insight on its product focus for the critical shopping season later in the year