Marketing Tactics

The retailer is slashing prices on its private label products to attract shoppers ahead of Christmas.

Store Brands' 2022 Retailer of the Year has made several efforts to invest in its employees this year.

Point-of-sale figures show consumers continue to keep a tight grip on their wallets in the face of high prices.

As one year ends, the door to 2023 opens with new opportunities for the private label industry.

The new report details how candy consumption changed in 2022, with plenty of room for private brands to venture into the candy segment.

The Midwestern wholesale provider used its private label products to give back to local schools and nonprofits in 2022.

PLMA is projecting 2022 private label sales to reach $221 billion, smashing the record set in 2021.

Store Brands' 2022 Retailer of the Year gives back to the communities it serves in a number of ways.