New Harvest Snaps Flavor Lands Exclusively at Target

A new flavor of Calbee’s Harvest Snaps veggie snacks is now available exclusively at Target.

The new White Cheddar Baked Green Pea Snacks feature the “mellow taste of white cheddar with farm-picked green peas milled whole in-house.” The retailer-exclusive flavor contains five grams of plant protein per serving and is a good source of fiber.

"White cheddar is a key flavor in the U.S. snacking market and highly demanded among shoppers of all ages,” Sandra Payer, head of Marketing at Calbee America. “Through focus groups and data research, we're listening to consumers, and it's their wants that drive our innovations. We couldn't be more excited to bring this must-have flavor to our core Harvest Snaps' lineup."

Harvest Snaps White Cheddar Baked Green Pea Snacks join the brand's lineup that includes varieties such as Lightly Salted, Tomato Basil, Mango Chile Lime, Wasabi Ranch and more.

Producing its products in Fairfield and Madera, Calif. and Senatobia, Miss., Calbee America produces a variety of plant-based snacks.